A supermarket in Canada is urging its customers to remember that beauty is only skin deep, as it begins selling smaller, misshapen produce to help cut waste.
加拿大超市Loblaws鼓励买家铭记美貌不仅限于外表,为降低食品浪费,力推歪瓜裂枣。
Loblaws, the countrys largest food retailer1, is selling ugly groceries that are up to 30 per cent cheaper than more aesthetically2 pleasing products.
Loblaws是加拿大最大的食品零售商,该超市销售外表难看的食品,价格平均比更漂亮的蔬果实惠多至30%。
The wonky food is being sold for a campaign called No Name Naturally Imperfect and will begin with apples and potatoes.
这一销售歪瓜裂枣的活动名为天生不完美,刚开始有苹果、土豆。
Loblaw senior vice3 president Ian Gordon pointed4 out that customers often put too much stock in the look of food.
Loblaw的高级副总裁Ian Gordon指出,客户们一般太重视蔬果的外表了。
He said in a statement: We often focus too much on the look of produce rather than the taste. once you peel or cut an apple you cant tell it once had a blemish5 or was misshapen.
他在声明中说:大家常常过于关注蔬果的外貌,而不是味道。一旦苹果削皮切片,它过去有点缺陷或者长得不那样好看就根本不是事儿。